Using Email Marketing to Grow Referral Business
Having a steady flow of referrals is an important aspect for most businesses. It’s a great way to generate leads that are already warmed up to who you are and what you can do. That’s because the...
View ArticleOver-Prioritizing? How to know when enough is enough.
Setting priorities is important for managing your energy and time. Once you start setting priorities successfully, you’ll see how helpful it is. Having a set of priorities gives you a roadmap on what...
View ArticleSetting Priorities – Recognizing the Help and Resources You Need
When you set priorities, there are usually other factors involved besides what goes on your own world. You may need help or outside resources to get tasks completed or move them forward consistently....
View ArticleKeeping Play as a Priority for Entrepreneurial Success
Some of my most memorable moments in life both big and small were when I was playing. Usually with someone else for the ride. Could I say that about being an entrepreneur? The promise of opening my...
View ArticleWho Needs an Online Reputation Manager?
We all do. Everyone has a voice on the Internet. This means that everyone already has an online reputation. Paying attention to it is more important today than ever before. Since anyone can publish...
View Article8 Most Dangerous Online Reputation Mistakes to Avoid
It takes many good deeds to build a good reputation, and only one bad one to lose it. – Ben Franklin Although Ben Franklin said that over 200 years ago, it still holds true today. In the hyper fast...
View Article8 Most Dangerous Online Reputation Mistakes: Part II
In our last post we covered the first four most dangerous mistakes you can make with your online reputation. If you missed it, you can read them here. So here we go for the last four mistakes to...
View Article5 Simple Steps to Online Reputation Management
Spontaneity can be a fun aspect when creating social media posts but when it comes to reputation management a spontaneous reaction is not what you rely on. All businesses of every size need a...
View Article5 Reasons Your Business is Not Different Enough
Many small businesses fall into a trap of trying to be all things to all people in an attempt to be a “one-stop shop” and serve a large audience. While that makes sense on the surface, it can actually...
View ArticleTest Your Unique Value with the WIIFM Factor
Creating the right unique value proposition (UVP) can be a complex job with all the choices and factors involved. Even though it isn’t easy, there’s a simple factor that you can look at to help you...
View ArticleStay Inspired with Your UVP
There are plenty of marketing topics around branding and UVP (Unique Value Proposition), but very few marketing experts talk about the root of your brand as a small business owner. YOU. Your reason...
View ArticleProfits Through Scarcity
How many times have you decided to buy something because you saw that there were only ‘3 left’? This is known as scarcity marketing and it is very effective. If you’re an Amazon shopper, you’ll recall...
View ArticleResearch Presentation: What can institutions do to support integration of...
Presentation for Composition Theory Class. It’s been a while since I’ve used Prezi. I share as an example of how dynamic using something other than PowerPoint can be. I’m looking forward to using...
View ArticleWhen a Negative Comment Shows Up
It feels like a nightmare when it happens to you – a negative comment appears on your website or social media and everybody is seeing it. Although you may want to crawl into a hole and forget all about...
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